Over the course of the last six weeks while reviewing many different social media platforms I have learned a great deal about how businesses can utilize each as well as a little bit of the history for each site. Most surprising for me is how old many of the platforms are in comparison to when I personally began using them seriously. I also found that for almost all of these social media platforms for a business to be successful, the company needs to post interesting content and/or pay for ads.
Moving forward I now have a better understanding of where businesses should focus their time and energy when they participate in social media. As the VP of Marketing and Communications for the Women in Business Leadership organization on BGSU's campus I now have a whole arsenal of new ideas and uses for social media for next year. Since I only have so much time for this organization I will likely stay to only a few media sites, namely Facebook, Twitter, and Instagram. It would be interesting to add others, but for the content needed to run other sites like LinkedIn or Snapchat may be more difficult to generate. Something to keep in mind as I move forward and begin generating content for the organization this school year.
Again thank you for reading! Happy summer to you!
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