Pinterest is a photo sharing web and mobile application. Users can upload, save, sort, and manage images (known as pins) and other media content like videos through collections known as pinboards. Pinboards are typically organized around a common theme or topic. Pinterest was launched in 2010 and was an invite only platform. In 2012 you no longer needed an invitation to join and the mobile apps were launched. Nowadays, businesses can also sign up for their own Pinterest page to begin sharing pins and creating pinboards.Pinterest offers businesses a unique demographic as 79% of Pinterest users are female and a majority of users are between 24-34 years old. According to the article, 10 Amazing Facts About Pinterest Marketing That Will Surprise You, "The beauty about Pinterest ads is that they don’t look like ads. They aren’t treated as ads either. Pinterest users are smart and shun any blatant advertising. Retailers acknowledge this and adapted to the artsy look of the platform, doing away with traditional advertising and just hinged on the viral ability of the photos." Pinterest allows for some creativity in marketing by adapting to the style of pinterest to share your businesses products with consumers.
According to Jim Dougherty on Cision.com, the most pinned categories are Food & Drink, DIY & Crafts, Home Décor, and Holidays & Events while the most browsed categories are Food & Drink, DIY & Crafts, Home Décor, and the user's home feed. Jim also mentioned that Millennials use Pinterest as much as Instagram and that Pinterest is one of the fastest growing social platforms among millennials. On the other hand, Jim found that Europe has been slow to adopt Pinterest
Europe with only 8 percent of European Internet users having a Pinterest account.
When looking up tips for businesses for market using Pinterest I came across Kevan Lee's article We Tried All the Best Pinterest Marketing Tips. Here’s What Worked. This article looks at the best tips, shown in the image to the right and which work and which didn't. What was found? Below are some of the interesting findings.- Schedule your pins, having 5 to 30 pins posted each day
- Use Rich Pins -- Article, Product, Recipe, Movie, and Place pins
- Vertical images work best with the best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels.
- Write better descriptions -- 100 words or fewer, use keywords, be positive, no hashtags is better, use shortened buff.ly links, and no promotional or "buy now" shout outs
- Create pins with text on them -- use programs like Photoshop or Gimp or an online tool like Canva to add text overlay on images.
As for my experience, I have been using interest on and off since 2012. My Pinterest page is a like many other female users featuring recipes, inspirational quotes, crafting/DIY projects, and many boards for planning my wedding. In 2012 I mostly used Pinterest as a way to see funny photos and recipes. Over the course of the four years my tastes have changed and so new boards pop up like cross-stitching. Last year as I was planning my wedding I made a number of wedding boards to keep ideas sorted. For example, I made a board called Wedding Photo Samples to share with my photographer of possible shots to take during the day. In terms of interacting with businesses, I have not done a lot of it, or at least to my knowledge. I do not follow a lot of large business companies, but do repin cute outfits or delicious looking recipes that likely began at a business. After learning more about businesses in Pinterest I will definitely keep an eye out to see how large companies implement the tips and tricks described above.
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